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Providing audiological care to San Jose and Morgan Hill for over 45 years.

Our Practice

At The Hearing Center, we use a patient-centered approach to managing hearing loss. We provide total hearing healthcare to help you not only experience better hearing, but better communication and brain health. We believe hearing aids are a process towards better hearing, not just a one time event. With over 45 years of experience, our team is dedicated to providing the most comprehensive services and best audiological care to San Jose and Morgan Hill.

audiologist prepping for a hearing test for adults


Our Team

Joseph R. Ferrito, Au.D.

Doctor of Audiology | Owner

Dr. Joseph Ferrito was born and raised in San Jose, California. He has been a practicing audiologist for over 40 years. Dr. Ferrito is the founder and director of The Hearing Center with two offices located in San Jose and Morgan Hill, California. Upon receiving his master’s degree in Audiology from San Jose State University, Dr. Ferrito was appointed to the faculty where he taught both undergraduate and graduate courses in the Department of Communication Disorders and Sciences. Understanding that each patient has unique communication and lifestyle needs, Dr. Ferrito and his staff strive to establish a long-term relationship with each patient. Their goal is to provide the highest level of patient care and satisfaction. Dr. Ferrito’s years of experience have taught him that technology alone doesn’t help people hear better, but rather it’s how well the practitioner works with the patient and applies the technology.

In his free time, Dr. Ferrito enjoys golf, travel, and spending time with family and friends. He and his wife of nearly 50 years, Lori, reside in Los Gatos, California. Dr. Ferrito and Lori have one granddaughter and four grown children.

  • Doctorate Degree in Audiology: University of Florida, Gainesville, FL
  • Master of Arts Degree in Audiology: San Jose State University, San Jose, CA
  • Board Certified in Audiology: American Board of Audiology
  • Fellow, American Academy of Audiology
  • Fellow, Academy of Dispensing Audiologists
  • Certificate of Clinical Competence in Audiology: American Speech-Language-Hearing Association
  • Former Instructor of Audiology: San Jose State University, San Jose, CA
  • Former VP California Academy of Audiology
  • Former VP California Speech Pathologists and Audiologists in Private Practice
  • Founding and Board Member, Audigy Group, LLC

Kirk Sharp, HIS

Hearing Instrument Dispenser

Kirk Sharp is a California State Licensed Hearing Instrument Dispenser with over 6 years of experience working with hearing devices and the hearing impaired. He earned his bachelor’s degree in Business Development from San Jose State University and made a career switch to help people hear because of his love for sound. Growing up in a family with hearing loss and playing as a bass player in various bands for years, Kirk uses his life experiences to provide a unique approach in helping those who desire to improve their hearing with speech and music.

Kirk is always eager to meet new patients and assist them in reconnecting with the world around them. He derives immense pleasure in seeing the expressions of joy on an individual’s face when they regain the ability to hear and comprehend their loves ones again.

Kirk and his wife, Josephine, have two children. During his leisure time, he enjoys engaging in various outdoor activities to keep himself and his family active, such as playing acoustic instruments, disc golfing, traveling, hiking, snowboarding, and swimming.

Kirk Sharp of The Hearing Center
Cindy North audiologist of The Hearing Center

Cindy North

Practice Manager & Patient Care Coordinator

Cindy became part of The Hearing Center family in May 2014. She was born and raised in Cupertino and has been in patient care for over 10 years. She is an honors graduate of Western Career College and takes great pride in customer satisfaction. She enjoys helping others and getting to know patients on a personal level is equally important to her. She brings a caring and personal demeanor. She enjoys spending time with her children and grandchildren.

Lori Ferrito

Community Outreach Manager

Bio coming soon

Lori Ferrito of The Hearing Center
Cindy North audiologist of The Hearing Center

Alicia Morales

Patient Care Coordinator

Alicia joined our team in 2022 as our friendly Patient Care Coordinator. Before coming to The Hearing Center, she worked at two other audiology offices. She worked at an allergist office for some time but missed working in the hearing aid field and helping patients. Now, she enjoys helping patients hear their loved ones again.

When not in the office Alicia enjoys spending time with her friends and family.

Insurance & Financing

We understand hearing aids can be an investment. That’s why we work with a number of insurance providers. To best determine if you have hearing or hearing aid benefits, you should call the toll-free number on the back of your insurance card. If you have any questions about which providers we work with, please contact us.

Care Credit

We accept CareCredit ®, the leading healthcare credit card, to make improving your hearing health easier and more affordable. With CareCredit®, you can get the hearing instrument you need and conveniently pay for it over time with monthly payments that easily fit into your budget.

Your Healthcare Credit Card

CareCredit ® is a healthcare credit card for every member of the family. CareCredit® offers special financing on purchase of $200 or more* for healthcare costs not commonly covered by insurance, including hearing aids.

It’s the convenient way to improve your hearing health. Learn more by contacting our office.

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care credit card

Wells Fargo Health
Advantage Credit Card

We are proud to be able to offer financing through a stable and experienced company like Wells Fargo. The Wells Fargo Health Advantage® credit card program offers a comprehensive range of financing options. This means you have the flexibility to receive treatment now and pay overtime with financing.

The Wells Fargo Health Advantage® credit card is issued with approved credit by Wells Fargo Bank. Please contact our office for more details.

Wells Fargo accepted at The Hearing Center

Schedule Appointment

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Our Offices

San Jose, CA

6140 Camino Verde Dr.
Ste. I
San Jose, CA 95119

Monday – Friday, 9AM–5PM
Closed during lunch, 12PM-1PM

Morgan Hill, CA

The Tower Office Building
17600 Monterey Rd, Ste B
Morgan Hill, CA 95037

Monday – Thursday, 9AM–5PM
Closed during lunch, 12PM-1PM

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© 2024 The Hearing Center
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